Make it stand out.
For the past five years, I've focused on crafting branded content for the digital space and driving social media engagement. My digital creations consistently surpass initial goals. I thrive in the rapid-turnaround world of digital and social content creation, utilizing all my creative talents from ideation to delivery.
HOW IT STARTED / HOW IT'S GOING trailerA creative deck celebrating 50 years of Hip Hop culture. Through generational conversations, iconic figures explore the origins of breakdancing, graffiti, lyricism, MC'ing, and knowledge of Hip Hop culture and it’s profound impact. This episodic branded content offers a compelling journey through time, showcasing Hip Hop's enduring legacy.
This "proof of concept" provides the viewer with a front-row seat for a conversation on the origins and art of freestyle rhyming.
HOW IT STARTED / HOW IT'S GOING proof of conceptIn honor of Hip Hop's 50th anniversary, The Source magazine entrusted me with reshaping their digital landscape. My team and I crafted a weekly content series for their digital and social platforms, with the goal of maintaining and growing their social engagement and presence throughout the year of celebration.