My journey in advertising has been unconventional, yet the evolving landscape of the industry has highlighted the significance of branded content and social first creation. As an award-winning filmmaker and creative, I have spent the past decade focused on ideation for branded content and social launches. With expertise in shooting, editing, and post-production workflows, along with a knack for crafting engaging social-first content, I am well-equipped to thrive as a lead creative and proven maker.